An Analytical Approach to Using and
Implementing Beacons: Opportunities and Challenges 1Faculty of Engineering and Information
Sciences, University of Wollongong, Wollongong, Australia 2Al-Qunfudah Computer of Science College, Umm Al-Qura
University, Mecca, Saudi Arabia 3Information Technology Department, Ministry of Labour
and Social Development, Saudi
Arabia
Abstract Beacon technology has great opportunities that offer a broad potential to enhance consumers' experience. In this paper, we explore the advantages, disadvantages and challenges of using and implementing beacon technology. The qualitative research materials were gathered by reviewing reliable articles, reports and applications. The number of software applications (“Apps”) that are being analysed is limited to 50 applications that operate on iOS and Android platforms. The aim of the research is to provide a clear insight into beacon technology and the opportunities it offers to improve user experiences on mobile devices. The findings indicate that beacons' interaction with mobile applications (implementing beacon protocols) enhances users’ experience and satisfaction by enabling indoor navigation and proximity navigation. However, there are several challenges, such as privacy, security and applications' usability that have caused users' dissatisfaction. Keywords: Beacon, iBeacon, Eddystone,
iOS, Android, Applications +: Corresponding author: Hassan Khader
Almathami NSW
2522, Australia, Email: hasshssn@hotmail.com, Tel: +61-431316010 Vol. 10, No. 1, pp. 58-74, March 2019
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DOI: 10.22667/JOWUA.2019.03.31.058 |